SEO Web Development URL Management

What Is 301 and 302 Redirect? How Are They Different From Each Other?

May 19, 2025

Redirects play a critical role in SEO and user experience. When URLs change or content is moved, redirects ensure users and search engines are properly guided. But not all redirects are the same. Understanding the difference between 301 and 302 redirects is essential for any SEO strategy.

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What Is a 301 Redirect?

A 301 redirect is a permanent redirection from one URL to another. It tells search engines that the original page has moved permanently and transfers 90–99% of link equity (ranking power) to the new URL.

When to use:

What Is a 302 Redirect?

A 302 redirect is a temporary redirection. It tells search engines the original page will return soon and should remain indexed.

When to use:

301 vs 302 Redirect: Key Differences

Feature 301 Redirect 302 Redirect
Status Permanent Temporary
SEO Impact Passes link equity (ranking signals) Does not pass link equity
Indexing Search engines index new URL Original URL remains indexed
Use Case Site restructure, SEO fixes Temporary redirects, testing

How Redirects Affect SEO

Choosing the wrong redirect type can harm your site's search visibility. A 302 used where a 301 is needed might result in loss of rankings or link juice. Proper use ensures a seamless user journey and maintains domain authority.

Best Practices for SEO Redirects

Conclusion

Understanding and applying 301 and 302 redirects correctly is a vital part of technical SEO. A wrong redirect can cost you traffic, rankings, and user trust. Make your changes count with precision and SEO-friendly strategies.

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