Redirects play a critical role in SEO and user experience. When URLs change or content is moved, redirects ensure users and search engines are properly guided. But not all redirects are the same. Understanding the difference between 301 and 302 redirects is essential for any SEO strategy.
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What Is a 301 Redirect?
A 301 redirect is a permanent redirection from one URL to another. It tells search engines that the original page has moved permanently and transfers 90–99% of link equity (ranking power) to the new URL.
When to use:
- Site migration or domain change
- Consolidating pages with duplicate content
- Fixing broken links or outdated URLs
What Is a 302 Redirect?
A 302 redirect is a temporary redirection. It tells search engines the original page will return soon and should remain indexed.
When to use:
- Testing a new page layout
- Temporarily moving a page due to maintenance
- A/B testing different URLs
301 vs 302 Redirect: Key Differences
| Feature | 301 Redirect | 302 Redirect |
|---|---|---|
| Status | Permanent | Temporary |
| SEO Impact | Passes link equity (ranking signals) | Does not pass link equity |
| Indexing | Search engines index new URL | Original URL remains indexed |
| Use Case | Site restructure, SEO fixes | Temporary redirects, testing |
How Redirects Affect SEO
Choosing the wrong redirect type can harm your site's search visibility. A 302 used where a 301 is needed might result in loss of rankings or link juice. Proper use ensures a seamless user journey and maintains domain authority.
Best Practices for SEO Redirects
- Use 301 for permanent moves
- Avoid chains (301 → 301 → 301)
- Always update internal links to point directly to the new URL
- Use tools like Google Search Console to monitor redirect behavior
- Test redirects using browser tools or HTTP status checkers
Conclusion
Understanding and applying 301 and 302 redirects correctly is a vital part of technical SEO. A wrong redirect can cost you traffic, rankings, and user trust. Make your changes count with precision and SEO-friendly strategies.
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